Corelle, a household name synonymous with durable and stylish tableware, has been a staple in many homes for decades. The brand’s iconic products, including its signature Vitrelle glass dinnerware, have been a favorite among consumers for their elegance, functionality, and affordability. But have you ever wondered who bought Corelle? In this article, we’ll delve into the history of the brand, its evolution, and the companies that have owned it over the years.
A Brief History of Corelle
Corelle was first introduced in 1970 by Corning Glass Works, a leading American manufacturer of glass and ceramics. The brand was created to provide consumers with a range of affordable, stylish, and durable tableware products. The name “Corelle” was derived from the word “corning,” which referred to the company’s expertise in glassmaking.
Initially, Corelle products were made from a unique glass-ceramic material called Vitrelle, which was developed by Corning Glass Works. Vitrelle was a revolutionary material that combined the benefits of glass and ceramics, offering a durable, non-porous, and easy-to-clean surface. The first Corelle products were a huge success, and the brand quickly gained popularity among consumers.
Corning Glass Works: The Founding Company
Corning Glass Works was founded in 1851 by Amory Houghton, a businessman and inventor. The company started as a small glassmaking operation in Corning, New York, and quickly grew into a leading manufacturer of glass and ceramics. Over the years, Corning Glass Works developed a range of innovative products, including the first glass light bulbs, television tubes, and fiber optic cables.
In the 1970s, Corning Glass Works expanded its product line to include tableware, which led to the creation of the Corelle brand. The company’s expertise in glassmaking and ceramics made it an ideal candidate to develop a range of high-quality tableware products.
The Evolution of Corelle
Over the years, Corelle has undergone significant changes in ownership and product offerings. Here are some key milestones in the brand’s evolution:
World Kitchen: The First Acquisition
In 1998, Corning Glass Works sold its consumer products division, including the Corelle brand, to World Kitchen, a leading manufacturer of kitchenware and tableware. World Kitchen was founded in 1991 and had a portfolio of well-known brands, including Pyrex, Corningware, and Ekco.
Under World Kitchen’s ownership, Corelle continued to expand its product line, introducing new designs, patterns, and materials. The brand also invested heavily in marketing and advertising, which helped to increase its visibility and appeal to a wider audience.
Newell Brands: The Second Acquisition
In 2015, World Kitchen was acquired by Newell Brands, a large American consumer goods company. Newell Brands was formed in 2016 through the merger of Newell Rubbermaid and Jarden Corporation. The company has a diverse portfolio of brands, including Sharpie, Elmer’s, and Yankee Candle.
Under Newell Brands’ ownership, Corelle has continued to innovate and expand its product line. The brand has introduced new designs, materials, and products, including a range of eco-friendly and sustainable tableware options.
Who Owns Corelle Today?
Today, Corelle is owned by Newell Brands, a leading American consumer goods company. Newell Brands has a global presence, with operations in over 100 countries and a portfolio of well-known brands.
As part of Newell Brands, Corelle continues to operate as a standalone brand, with its own management team, product line, and marketing strategy. The brand remains committed to providing consumers with high-quality, stylish, and affordable tableware products.
Corelle’s Product Line
Corelle’s product line includes a wide range of tableware products, including:
- Dinnerware: plates, bowls, cups, and saucers
- Glassware: tumblers, glasses, and mugs
- Flatware: forks, knives, and spoons
- Cookware: pots, pans, and utensils
The brand offers a variety of designs, patterns, and materials, including its signature Vitrelle glass-ceramic material. Corelle products are known for their durability, non-porous surface, and ease of cleaning.
Conclusion
In conclusion, Corelle is a beloved tableware brand with a rich history and a commitment to quality, style, and affordability. From its humble beginnings as a Corning Glass Works brand to its current ownership by Newell Brands, Corelle has evolved significantly over the years.
Today, Corelle remains a popular choice among consumers, offering a wide range of tableware products that are both functional and stylish. Whether you’re looking for a new dinnerware set, glassware, or cookware, Corelle has something to offer.
As we’ve seen, the history of Corelle is a fascinating story of innovation, expansion, and evolution. From its early days as a Corning Glass Works brand to its current ownership by Newell Brands, Corelle has remained committed to providing consumers with high-quality products that meet their needs and exceed their expectations.
Key Takeaways
- Corelle was founded in 1970 by Corning Glass Works.
- The brand was created to provide consumers with affordable, stylish, and durable tableware products.
- Corelle was acquired by World Kitchen in 1998 and later by Newell Brands in 2015.
- Today, Corelle is owned by Newell Brands and operates as a standalone brand.
- Corelle offers a wide range of tableware products, including dinnerware, glassware, flatware, and cookware.
By understanding the history and evolution of Corelle, we can appreciate the brand’s commitment to quality, style, and affordability. Whether you’re a long-time fan of Corelle or just discovering the brand, there’s no denying the appeal of its products and the value they offer to consumers.
Who is the current owner of Corelle?
Corelle is currently owned by Corelle Brands LLC, a leading global manufacturer and marketer of consumer products. The company was formed in 2018 after the acquisition of the Corelle brand by Cornell Capital, a private equity firm. Cornell Capital acquired the Corelle brand from World Kitchen, LLC, which had previously owned the brand since 2002.
Under the ownership of Corelle Brands LLC, the company has continued to produce and distribute Corelle products, including dinnerware, glassware, and cookware. The company has also expanded its product lines and distribution channels, making Corelle products available in more countries and online platforms.
What is the history of Corelle?
Corelle was first introduced in 1970 by Corning Glass Works, a leading manufacturer of glass and ceramic products. The brand was created to provide a line of affordable, durable, and stylish dinnerware products. Corelle quickly gained popularity due to its unique vitrelle glass material, which was resistant to scratches, chips, and fading.
Over the years, Corelle has undergone several changes in ownership and management. In 1998, Corning Glass Works sold the Corelle brand to Newell Brands, which later spun off the brand to World Kitchen, LLC in 2002. In 2018, Cornell Capital acquired the Corelle brand and formed Corelle Brands LLC, which has continued to produce and distribute Corelle products.
What makes Corelle products unique?
Corelle products are known for their unique vitrelle glass material, which is a type of tempered glass that is resistant to scratches, chips, and fading. This material makes Corelle products durable and long-lasting, making them a popular choice for households and restaurants. Corelle products are also known for their stylish designs and patterns, which are created by a team of in-house designers.
In addition to its unique material and designs, Corelle products are also known for their affordability and value. Corelle offers a wide range of products at different price points, making it accessible to consumers with different budgets and preferences. The brand also offers a variety of product lines, including dinnerware, glassware, and cookware, making it a one-stop shop for consumers looking for tableware and kitchen products.
Are Corelle products safe to use?
Yes, Corelle products are safe to use. The brand uses high-quality materials and manufacturing processes to ensure that its products meet or exceed safety standards. Corelle products are made from non-toxic materials and are free from lead and other hazardous chemicals.
In addition to using safe materials, Corelle also follows strict quality control processes to ensure that its products are free from defects and imperfections. The brand also complies with regulatory requirements and industry standards, such as those set by the U.S. Food and Drug Administration (FDA) and the International Organization for Standardization (ISO).
Can Corelle products be used in the microwave and dishwasher?
Yes, most Corelle products are safe to use in the microwave and dishwasher. However, it’s always best to check the product label or manufacturer’s instructions to confirm. Corelle products are made from materials that can withstand high temperatures and harsh cleaning agents, making them suitable for microwave and dishwasher use.
However, it’s worth noting that some Corelle products may require special care or handling. For example, some products may require a lower heat setting or a shorter washing cycle. It’s always best to follow the manufacturer’s instructions to ensure the longevity and safety of Corelle products.
Where are Corelle products made?
Corelle products are made in various countries around the world, including the United States, China, and Indonesia. The brand has a global manufacturing network that allows it to produce products in different regions and countries.
While some Corelle products are made overseas, the brand is committed to maintaining high-quality standards and safety protocols in all its manufacturing facilities. Corelle works closely with its suppliers and manufacturers to ensure that its products meet or exceed regulatory requirements and industry standards.
Can I purchase Corelle products online?
Yes, Corelle products are available for purchase online through various e-commerce platforms, including the Corelle website, Amazon, and other online retailers. The brand offers a wide range of products online, including dinnerware, glassware, and cookware.
Shopping online for Corelle products offers several benefits, including convenience, competitive pricing, and access to a wide range of products. Corelle also offers online customer support and resources, including product information, FAQs, and customer reviews.