Steak ‘n Shake, a beloved American brand, has been a staple in the fast-food industry for nearly a century. Founded in 1934 by Gus Belt, the restaurant chain has built a loyal following across the United States and beyond. One of the key factors contributing to its success is the offer of free fries with the purchase of a steakburger. But have you ever wondered why Steak ‘n Shake fries are free? In this article, we’ll delve into the history of the brand, the reasoning behind this generous offer, and what it means for customers.
A Brief History of Steak ‘n Shake
To understand the context behind the free fries, it’s essential to explore the history of Steak ‘n Shake. The first restaurant was opened in Normal, Illinois, with a simple menu featuring steakburgers, milkshakes, and fries. The brand quickly gained popularity due to its high-quality ingredients, unique cooking methods, and innovative marketing strategies.
During the 1950s and 1960s, Steak ‘n Shake expanded rapidly, and the brand became synonymous with American comfort food. The introduction of the “In Sight It Must Be Right” slogan in the 1960s further solidified the brand’s commitment to quality and transparency.
The Birth of the Free Fries Offer
So, when did Steak ‘n Shake start offering free fries with their steakburgers? The exact date is unclear, but it’s believed to have started in the 1980s as a promotional offer. The idea was to attract more customers by providing a value-added service that would set the brand apart from its competitors.
The strategy worked, and the free fries offer became a staple of the Steak ‘n Shake experience. Today, it’s a key differentiator that attracts customers who are looking for a great deal on a high-quality meal.
The Business Behind the Free Fries
While it may seem counterintuitive to give away a popular menu item for free, there’s a sound business strategy behind the offer. Here are a few reasons why Steak ‘n Shake continues to offer free fries with their steakburgers:
Increased Average Order Value
By offering free fries, Steak ‘n Shake encourages customers to purchase a steakburger, which is typically a higher-priced item on the menu. This increases the average order value, resulting in higher revenue for the restaurant.
Customer Loyalty and Retention
The free fries offer creates a positive experience for customers, making them more likely to return to the restaurant. This loyalty and retention are crucial for any business, as it reduces marketing costs and increases the chances of positive word-of-mouth advertising.
Competitive Advantage
In a crowded fast-food market, the free fries offer sets Steak ‘n Shake apart from its competitors. It’s a unique selling point that attracts customers who are looking for a great deal on a high-quality meal.
The Impact on Customers
So, what does the free fries offer mean for customers? Here are a few benefits:
Value for Money
The free fries offer provides customers with a great value for their money. With the average price of a steakburger ranging from $4 to $6, the addition of free fries makes the meal an even more attractive option.
Increased Satisfaction
The free fries offer creates a positive experience for customers, making them more likely to be satisfied with their meal. This satisfaction can lead to positive reviews, recommendations, and repeat business.
Flexibility and Customization
Steak ‘n Shake offers a range of fries, including classic, cheese, and chili cheese. The free fries offer allows customers to try different options without incurring additional costs.
Conclusion
The free fries offer at Steak ‘n Shake is a clever marketing strategy that has contributed to the brand’s success. By understanding the history and business behind the offer, customers can appreciate the value and quality that Steak ‘n Shake provides.
Whether you’re a longtime fan of the brand or just discovering the joys of Steak ‘n Shake, the free fries offer is a great reason to visit your local restaurant. So, go ahead and indulge in a steakburger and enjoy those free fries – you deserve it!
Steak ‘n Shake Fries: A Menu Staple
Steak ‘n Shake fries are a menu staple that pairs perfectly with their steakburgers. Here are some interesting facts about Steak ‘n Shake fries:
Fry Cooking Methods
Steak ‘n Shake uses a proprietary fry cooking method that involves cooking the fries in a specialized fryer. This method ensures that the fries are cooked to a perfect golden brown.
Fry Options
Steak ‘n Shake offers a range of fry options, including:
- Classic Fries: Thinly sliced potatoes cooked to a crispy golden brown.
- Cheese Fries: Classic fries topped with melted cheese.
- Chili Cheese Fries: Classic fries topped with chili and melted cheese.
Nutritional Information
For customers who are health-conscious, here is the nutritional information for Steak ‘n Shake fries:
| Fry Option | Calories | Fat | Sodium |
| — | — | — | — |
| Classic Fries | 320 | 16g | 350mg |
| Cheese Fries | 420 | 24g | 500mg |
| Chili Cheese Fries | 520 | 30g | 650mg |
Note: Nutritional information may vary depending on location and specific ingredients used.
Steak ‘n Shake Steakburgers: The Perfect Pairing
Steak ‘n Shake steakburgers are the perfect pairing for their fries. Here are some interesting facts about Steak ‘n Shake steakburgers:
Steakburger Options
Steak ‘n Shake offers a range of steakburger options, including:
- Classic Steakburger: A thinly sliced steak patty topped with lettuce, tomato, cheese, and mayo.
- Bacon Cheese Steakburger: A classic steakburger topped with bacon and melted cheese.
- Mushroom Swiss Steakburger: A classic steakburger topped with sautéed mushrooms and melted Swiss cheese.
Steakburger Cooking Methods
Steak ‘n Shake uses a proprietary steakburger cooking method that involves cooking the steak patty on a flat-top grill. This method ensures that the steak patty is cooked to a perfect medium-well.
Nutritional Information
For customers who are health-conscious, here is the nutritional information for Steak ‘n Shake steakburgers:
| Steakburger Option | Calories | Fat | Sodium |
| — | — | — | — |
| Classic Steakburger | 540 | 30g | 450mg |
| Bacon Cheese Steakburger | 640 | 38g | 550mg |
| Mushroom Swiss Steakburger | 620 | 35g | 500mg |
Note: Nutritional information may vary depending on location and specific ingredients used.
By understanding the history, business, and menu options behind Steak ‘n Shake, customers can appreciate the value and quality that the brand provides. Whether you’re a longtime fan or just discovering the joys of Steak ‘n Shake, the free fries offer is a great reason to visit your local restaurant.
What is the history behind Steak ‘n Shake’s free fries promotion?
Steak ‘n Shake’s free fries promotion has been a staple of the restaurant chain for many years. The concept of offering free fries with the purchase of a steakburger dates back to the early days of the company. The founder, Gus Belt, wanted to provide his customers with a unique value proposition that would set his restaurant apart from the competition. By offering free fries, Belt aimed to create a loyal customer base and drive sales.
Over time, the promotion has evolved, but the core concept remains the same. Steak ‘n Shake has continued to offer free fries with the purchase of a steakburger, and the deal has become a hallmark of the brand. The promotion has been successful in attracting customers and creating a loyal following. Today, Steak ‘n Shake is known for its high-quality steakburgers and free fries, making it a popular destination for burger lovers.
How does Steak ‘n Shake manage to offer free fries with every steakburger purchase?
Steak ‘n Shake is able to offer free fries with every steakburger purchase due to its efficient business model. The company has streamlined its operations to minimize costs and maximize profitability. By offering a limited menu and focusing on high-volume sales, Steak ‘n Shake is able to keep costs low and maintain profitability. The free fries promotion is a key component of this strategy, as it helps to drive sales and attract customers.
In addition to its efficient business model, Steak ‘n Shake also benefits from economies of scale. As a large restaurant chain, the company is able to negotiate favorable prices with its suppliers, which helps to keep costs low. This, combined with its efficient operations, enables Steak ‘n Shake to offer free fries with every steakburger purchase without sacrificing profitability.
Are there any restrictions or limitations on the free fries promotion?
While Steak ‘n Shake’s free fries promotion is a generous offer, there are some restrictions and limitations that apply. For example, the promotion is typically only available with the purchase of a steakburger, and it may not be combinable with other offers or discounts. Additionally, some locations may have specific rules or restrictions on the promotion, so it’s always a good idea to check with your local Steak ‘n Shake to confirm the details.
It’s also worth noting that Steak ‘n Shake may occasionally offer variations on the free fries promotion, such as limited-time offers or special deals. These promotions may have different rules or restrictions, so it’s always a good idea to check the company’s website or social media accounts for the latest information.
Can I customize my free fries at Steak ‘n Shake?
Yes, Steak ‘n Shake allows customers to customize their free fries to some extent. For example, you can choose from a variety of toppings, such as cheese, bacon, or chili, to add extra flavor to your fries. Additionally, some locations may offer specialty fries, such as sweet potato fries or curly fries, which can be substituted for the standard fries.
However, it’s worth noting that some customizations may incur an additional charge. For example, if you want to add a premium topping, such as truffle oil or lobster, you may need to pay extra. It’s always a good idea to check with your server or the menu board to confirm the options and pricing.
Are Steak ‘n Shake’s free fries made from high-quality ingredients?
Yes, Steak ‘n Shake’s free fries are made from high-quality ingredients. The company uses a proprietary blend of potatoes that are specifically selected for their flavor and texture. The potatoes are cooked to a golden brown in a proprietary blend of oils, which helps to bring out the natural flavor of the potatoes.
In addition to using high-quality ingredients, Steak ‘n Shake also takes steps to ensure that its fries are cooked to perfection. The company has a rigorous quality control process in place, which includes regular taste tests and inspections to ensure that the fries meet its high standards.
Can I get free fries at Steak ‘n Shake if I order a different menu item?
Unfortunately, the answer is no. Steak ‘n Shake’s free fries promotion is typically only available with the purchase of a steakburger. If you order a different menu item, such as a salad or a sandwich, you will not be eligible for the free fries promotion.
However, it’s worth noting that Steak ‘n Shake may occasionally offer special deals or promotions that include free fries with other menu items. For example, the company may offer a limited-time promotion that includes free fries with the purchase of a chicken sandwich. It’s always a good idea to check the company’s website or social media accounts for the latest information on promotions and deals.
Are Steak ‘n Shake’s free fries available at all locations?
Yes, Steak ‘n Shake’s free fries promotion is available at most locations. However, it’s always a good idea to check with your local Steak ‘n Shake to confirm that the promotion is available. Some locations may have different rules or restrictions on the promotion, so it’s always a good idea to call ahead or check the company’s website to confirm.
In addition, some Steak ‘n Shake locations may offer different variations on the free fries promotion. For example, some locations may offer a “buy one get one free” deal on fries, while others may offer a limited-time promotion that includes free fries with the purchase of a specific menu item.