The Super Bowl is one of the most-watched television events in the United States, with over 100 million viewers tuning in annually. While the game itself is the main attraction, the food and beverages served at Super Bowl parties and in stadiums play a significant role in the overall experience. Beer, in particular, is a staple at many Super Bowl gatherings. In this article, we’ll delve into the world of beers sold at the Super Bowl, exploring the various brands, types, and trends that make an appearance at this iconic event.
A Brief History of Super Bowl Beer
The Super Bowl has a long history of featuring beer as a prominent beverage option. In the early days of the game, beers like Budweiser and Coors were the dominant brands. However, as the craft beer movement gained momentum in the 1990s and 2000s, a wider variety of beers began to appear at Super Bowl parties and in stadiums.
The Rise of Craft Beer
The craft beer revolution has had a significant impact on the types of beers sold at the Super Bowl. Today, fans can find a wide range of craft beers, from IPAs to stouts, at many Super Bowl parties and in stadiums. This shift towards craft beer has been driven in part by the growing demand for unique and flavorful beers.
Top Craft Beers Sold at the Super Bowl
Some of the top craft beers sold at the Super Bowl include:
- Pliny the Elder (Russian River Brewing Company)
- Heady Topper (The Alchemist)
- Dogfish Head 60 Minute IPA (Dogfish Head Brewery)
- Stone IPA (Stone Brewing)
- Founders All Day IPA (Founders Brewing Co.)
Major Beer Brands at the Super Bowl
While craft beer has gained popularity in recent years, major beer brands still dominate the market. Here are some of the top major beer brands sold at the Super Bowl:
Bud Light: The Official Beer of the NFL
Bud Light is the official beer of the NFL and has been a staple at Super Bowl parties and in stadiums for decades. The brand offers a range of beers, including Bud Light, Bud Light Lime, and Bud Light Platinum.
Coors and Miller: Other Major Players
Coors and Miller are two other major beer brands that are commonly found at Super Bowl parties and in stadiums. Coors offers a range of beers, including Coors Light and Coors Banquet, while Miller offers Miller Lite and Miller High Life.
Top Major Beers Sold at the Super Bowl
Some of the top major beers sold at the Super Bowl include:
- Bud Light
- Coors Light
- Miller Lite
- Budweiser
- Michelob Ultra
Beer Trends at the Super Bowl
The Super Bowl is a time for beer trends to emerge, and in recent years, there have been several notable trends.
The Rise of Low-Calorie Beers
One of the biggest trends in beer at the Super Bowl is the rise of low-calorie beers. Brands like Michelob Ultra and Bud Light Next have become increasingly popular in recent years, as health-conscious consumers look for lower-calorie options.
The Growth of Hard Seltzer
Hard seltzer is another trend that has gained traction at the Super Bowl. Brands like White Claw and Truly have become popular alternatives to traditional beer, offering a lower-calorie and lower-carb option.
Top Low-Calorie Beers and Hard Seltzers Sold at the Super Bowl
Some of the top low-calorie beers and hard seltzers sold at the Super Bowl include:
- Michelob Ultra
- Bud Light Next
- White Claw
- Truly
- Bon & Viv Spiked Seltzer
Beer and Food Pairings at the Super Bowl
Beer and food pairings are a big part of the Super Bowl experience. Here are some popular beer and food pairings that are commonly found at Super Bowl parties:
Classic Combinations
- Beer and pizza: A classic combination that is hard to beat.
- Beer and wings: A staple at many Super Bowl parties.
- Beer and nachos: A popular pairing that is easy to make and always a crowd-pleaser.
Craft Beer and Food Pairings
- IPA and spicy food: The bitterness of the IPA pairs well with spicy food.
- Stout and chocolate: The rich flavor of the stout pairs well with chocolate.
- Sour beer and seafood: The acidity of the sour beer pairs well with seafood.
Conclusion
The Super Bowl is a time for beer enthusiasts to come together and enjoy a wide range of beers. From major brands like Bud Light and Coors to craft beers like Pliny the Elder and Heady Topper, there’s something for everyone at the Super Bowl. Whether you’re a fan of low-calorie beers or hard seltzer, there are plenty of options to choose from. So grab a beer, gather your friends, and enjoy the big game!
What types of beers are typically sold at the Super Bowl?
The types of beers sold at the Super Bowl can vary depending on the stadium and the teams playing. However, some of the most popular beers sold at the Super Bowl include domestic lagers such as Bud Light, Coors Light, and Miller Lite. These beers are often widely available and tend to be crowd-pleasers. Additionally, some stadiums may offer a selection of craft beers from local breweries, which can provide a unique and flavorful experience for fans.
In recent years, there has been a trend towards offering more premium and specialty beers at the Super Bowl. This can include beers from well-known craft breweries, as well as specialty beers brewed specifically for the event. Some stadiums may also offer a selection of imported beers, such as Corona or Modelo, which can add to the festive atmosphere of the game.
How much does a beer typically cost at the Super Bowl?
The cost of a beer at the Super Bowl can vary depending on the stadium and the type of beer. On average, a domestic beer can cost anywhere from $8 to $12, while a craft or specialty beer can cost $10 to $15 or more. Some stadiums may also offer larger sizes, such as 24-ounce beers, which can cost $15 to $20 or more.
It’s worth noting that prices can vary significantly depending on the stadium and the location of the concession stand. Some stadiums may offer more affordable options, while others may charge premium prices for beer. Additionally, prices may be higher in certain areas of the stadium, such as in luxury suites or clubs.
Can I bring my own beer into the stadium?
No, it is not allowed to bring your own beer into the stadium at the Super Bowl. The NFL has a strict policy prohibiting outside food and drink from being brought into the stadium. This is for safety and security reasons, as well as to ensure that fans are purchasing beer and other concessions from authorized vendors.
Additionally, many stadiums have security checks in place to prevent outside food and drink from being brought into the stadium. Fans who attempt to bring in outside beer or other prohibited items may be subject to confiscation or other penalties. It’s best to plan ahead and purchase beer and other concessions from authorized vendors inside the stadium.
Are there any special beer promotions or deals available at the Super Bowl?
Yes, many stadiums offer special beer promotions or deals during the Super Bowl. These can include discounts on certain beers, special beer flights or tastings, or even beer-themed merchandise. Some stadiums may also offer beer and food pairings, which can be a fun and unique way to experience the game.
Additionally, some beer sponsors may offer special promotions or giveaways during the game. For example, a beer sponsor may offer a free beer to fans who download their app or share a post on social media. These promotions can add to the festive atmosphere of the game and provide fans with a fun and memorable experience.
Can I purchase beer from a vendor in my seat?
It depends on the stadium, but many stadiums offer in-seat beer service, where vendors will come to your seat to take your order and deliver your beer. This can be a convenient option for fans who don’t want to miss any of the action on the field.
However, not all stadiums offer in-seat beer service, so it’s best to check with the stadium beforehand to see if this option is available. Additionally, some stadiums may only offer in-seat service for certain sections or suites, so it’s worth checking to see if this option is available in your area of the stadium.
Are there any beer gardens or other beer-themed areas at the Super Bowl?
Yes, many stadiums have beer gardens or other beer-themed areas where fans can gather to enjoy a beer and socialize with other fans. These areas can be a fun and festive way to experience the game, and may offer a variety of beers and other concessions.
Some stadiums may also have beer-themed bars or restaurants, which can offer a more upscale beer-drinking experience. These areas may offer a wide selection of craft beers, as well as beer and food pairings. Additionally, some stadiums may have outdoor beer gardens or patios, which can provide a fun and relaxed atmosphere for fans to enjoy a beer and take in the sights and sounds of the game.
Can I purchase beer after the game?
It depends on the stadium, but many stadiums offer beer sales after the game, either in the concourses or in specific beer gardens or bars. This can be a great way to unwind and celebrate the game with friends and fellow fans.
However, some stadiums may have limited beer sales after the game, or may only offer beer in certain areas. It’s best to check with the stadium beforehand to see if beer will be available after the game, and to plan accordingly. Additionally, some stadiums may have specific rules or restrictions on beer sales after the game, so it’s worth checking to see what options are available.